1001 & 1007
where we're going
OVERVIEW
The 130,000 square foot former Bahnson Company building will be re-purposed as 1001 an active, community focused, mixed-use development project designed to embrace the broader community, through extensive culinary opportunities and creative entrepreneurship, as a key part of Winston-Salem’s fast evolving arts and innovation ecosystem.
Located in a qualified census tract, 1001 intentionally strives to be accessible to our under served populations through opportunity and location. In spite of its academic and cultural richness, the south side is in need of opportunity—jobs, training, education, services, food. 1001 seeks to be the catalyst for complementary economic revitalization through synergistic partnerships with area organizations and businesses.
The locally based development team seeks to fulfill specific needs of the community which will affordably complement the medical and biotech innovation in the WFIQ and the growth of the downtown core. With a strong focus on culinary and creative entrepreneurship, the team aims to maximize the educational and business benefits for community residents by creating a sustainable, community based facility offering great space, in an open floor plan, at affordable cost.
The building features an open floor plan, soaring ceilings, lots of light, parking and the opportunity to retain many historic architectural features that will enhance the space with an authentic, Camel City industrial aesthetic. Located on the Strollway across from Old Salem Museum & Gardens, 1001 connects UNCSA, WFIQ, WSSU, Salem College, and downtown, anchoring the south side as a creative arts and culinary focused redevelopment.
who's going to be here
Vision
1001 will convene a wide range of creative professions which include designers, engineers, artists, growers, makers, distributors, retailers, restaurateurs and entrepreneurs, thus creating a culture of open innovation. 1001 tenancy features Forsyth County’s first shared use commercial kitchen and incubator program; clothing design; small-scale industrial studios with a focus on health; shared office spaces; a coffee and tea cafe; and a robust community arts program. Health and wellness services may include yoga, Pilates, bodywork and retail.
The spatial clustering will inspire interdisciplinary collaboration and resource sharing beneficial to the building’s tenants and the greater community - catalyzing economic opportunity and industrial growth. Already attracted are several tenants offering education, workforce training and job opportunities within food and textile production, as well as business skills for startup initiatives.
1001 will be bustling with creativity and production once more!
where we've been
History
Located in a once-industrial corridor beside the historic Moravian town of Salem (now Old Salem Museum & Gardens), Salem College—the first women’s college in the country—the UNC School of the Arts—the first public arts conservatory—and the vibrant West Salem neighborhood, the Bahnson Company building spans nearly two acres at the heart of Winston-Salem’s creative and academic community. Winston-Salem State University and the Center for Design Innovation also sit just steps away.
Built in 1924, the building originally housed the Bahnson Company, a pioneering supplier of air-handling, HVAC, and exhaust systems. Fred Bahnson’s patented humidifier, developed in 1922, earned the company clients from local giants like R.J. Reynolds Tobacco and P.H. Hanes Knitting to industries across 29 U.S. states and around the globe, including Australia, Belgium, England, France, Japan, Norway, Spain, and South Africa.
Under the leadership of Agnew Bahnson Jr.—a novelist, inventor, composer, and adventurer—the company expanded its work with the textile industry and even hosted an experimental “anti-gravity lab” on site. Bahnson later founded the Institute of Field Physics at UNC Chapel Hill, continuing his lifelong exploration of science and innovation.
In 1985, the Winston-Salem Business and Technology Corporation transformed the building into North Carolina’s first business incubator. Despite multiple ownership changes and decades of wear, the Bahnson Company building has remained a hub of entrepreneurial energy, providing space and support for small businesses and startups in Winston-Salem.
DEVELOPMENT TEAM
Cross Street Partners is a vertically integrated real estate company exclusively focused on re-building communities by creating vibrant urban mixed-use neighborhoods built on a foundation of innovation and entrepreneurial activity.
Beta Verde is a multi-pronged creative collaborative with food at the core of its programming, from farmers markets to kitchen incubators to retreats to consulting. Beta Verde serves as a consultant to adaptive reuse projects in cities across the nation. For many larger projects whose food components include shared use kitchens, market concepts, or agricultural ventures, Beta Verde is a tool for connecting strong, local partners with related visions.
get involved
Contact
Be part of the energy in Winston-Salem’s South End.
Retail, restaurant and bar spaces are waiting—let’s build something together.
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The S. Marshall Street Campus
1001 S. Marshall Street &
1007 S. Marshall Street
Winston Salem, NC 27101